Attract More Attention to Your Business Online by Improving Your Copywriting

Attract More Attention to Your Business Online by Improving Your Copywriting

This five-course bundle can turn you into an expert copywriter.
Free Book Preview Winfluence
Get a glimpse of how to influence your audience’s buying habits using traditional and unconventional influencer marketing techniques.

March 7, 2021 2 min read
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
If you’re marketing your products or services online, good copywriting is a must. Quality copywriting can be the difference between someone deciding your product isn’t worth the trouble or that it’s the most important thing they’ve ever needed in their life. It’s all about perspective, and copywriting helps people get into the right perspective.
It’s easy to outsource your copywriting needs, but that can get expensive quickly. If you’re cutting costs and want to manage your copywriting yourself, learn how to do it properly in The Premium Digital Copywriting Training Bundle.
This five-course bundle features training from experts like Derek Franklin (4.5/5 instructor rating), Alan Sharpe (4.5/5 rating), and Webucator (4.1/5 rating). Here, you’ll explore a simple system for mastering the art of copywriting and dig into more than 50 unique elements of copywriting. You’ll learn how to identify your target audience to improve your content and learn three methods you can use to effortlessly write the first draft of your copy and avoid writer’s block. You’ll even discover a simple step-by-step process for writing extremely effective headlines.
You’ll also learn how to leverage your writing skills for business correspondence. Learning how to write in the appropriate tone, discern between different kinds of business correspondence, and how to communicate effectively with other decision-makers can be a huge boon for your business.
Finally, there’s even a course on how to build a career as a copywriter, should you decide you love it so much you just want to start your own copywriting business.
Improve your copywriting skills and start seeing returns quickly. Right now, The Premium Digital Copywriting Training Bundle is just $24.99.
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Prices subject to change.

Expand Your Skill-Set and Learn Photography and Photoshop From Professionals Who Have Worked With Marvel, Kanye, and More

Expand Your Skill-Set and Learn Photography and Photoshop From Professionals Who Have Worked With Marvel, Kanye, and More

Cut down on your design costs by learning how to handle it yourself.
Free Book Preview Winfluence
Get a glimpse of how to influence your audience’s buying habits using traditional and unconventional influencer marketing techniques.

March 6, 2021 2 min read
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
Photoshop is one of those skills, like Excel or PowerPoint, that isn’t essential in school, but becomes extremely valuable when you’re in the workforce – especially if you’re running your own business. Quality design is crucial for startups and established companies alike, but it can be costly. If you can handle your business’s own design needs, that’s a huge cost-saving measure.
So, why not learn photography and Photoshop now? Whether you want to tell a story, sell a product, or just become a better photographer, this professional Photo School is available now for $199.99.
This 20-hour course will introduce you to the basics of photography and teach you the fundamentals of photography at a professional level. The instructors have photographed A-list celebrities like Rihanna, LeBron James, and Clint Eastwood, and have created movie posters of blockbusters like Guardians of the Galaxy, Captain America, and Iron Man 3.
You’ll learn to differentiate lens types and understand each camera mode in detail, regardless of what you’re working with. Additionally, you’ll learn the importance of lighting and how to effectively work with natural light. Finally, you’ll take a deep dive into Photoshop, understanding the tools and functions of the software as well as how to process and retouch photos.
Get a professional quality photography education and learn how to save money by handling your own design tasks. Right now, the Photo School is accessible for just $199.99.
Don’t forget to check out DiversyFund to start investing in private real estate in 2021. You don’t have to be in the 1% to get started. Invest today for as low as $500.
Prices subject to change.

F*** You Pay Me Founder Lindsey Lee Knows People Are Tired of 'Accepting Less Than You're Worth'

F*** You Pay Me Founder Lindsey Lee Knows People Are Tired of 'Accepting Less Than You're Worth'

March 5, 2021 6 min read
Opinions expressed by Entrepreneur contributors are their own.
Jason Falls’ Winfluence: Reframing Influencer Marketing to Ignite Your Brand is out Feb. 23 via Entrepreneur Press. Pre-order your copy now via Amazon | Barnes & Noble | IndieBound | Bookshop.
They say money is the root of all evil. It’s most certainly the root of heated topics among influencers who depend on brand collaborations for revenue. The influencer pay gap — the difference in pay between white and non-white influencers, and the similar difference in what men are paid versus women — is a powder-keg issue across the board.
Influencer Lindsey Lee’s frustration with being undervalued by brands led to her developing F*** You Pay Me, a platform that allows influencers to publish reviews of brand partnerships. Since launching late last year, the site — which keeps users’ info anonymous and information on brands “locked” until at least 10 reviews of it are posted — has generated more than 500 posts as of this writing, despite still being in its minimum viable product (MVP) phase. 
Lee’s vision for the site is to function as a sort of Glassdoor for the influencer set, allowing users to compare the rates they command from brands and more accurately identify their own value. They can also distinguish brands that typically pay well from those that don’t.

Image credit: F*** You Pay Me
“The pain points of an influencer are the exact same pain points of a freelancer,” Lee says of the parallels with Glassdoor. “You’re presented with an opportunity for a job, and you have no idea how much to charge because every job is different. But you don’t want to lose the job, so you end up accepting less than what you’re worth.”
Lee adds that her site is necessary because, too often, money is left on the table at the expense of the creator.
Related: Where Do You Fall on the Philosophical Spectrum of Influence Marketing?
How the site works
When an influencer registers to use the site, they’re required to file their first review. The site’s membership is limited to what Lee calls true influencers, i.e. anyone who has contracted with a brand to post content online. Each is asked to identify demographic information, like gender and race, to allow the site to produce appropriate filters within reviews. 
Site users can navigate to a brand and see details, including the brand’s average engagement payout, what type of content they look for and what other creators have to say about working with them. And eventually, you’ll have visibility into the aforementioned demographic discrepancies. (Influencer-marketing platform Klear found the average pay for male influencers in 202 was $476 per post, while women earned just $348.)
Lee views F*** You Pay Me as a complement to the forces already driving pay-gap conversations, and specifically credits Instagram account @influencerpaygap — a clearinghouse for influencers to share individual experiences of prejudice or low-balling — with helping close that gap.
“I created F*** You Pay Me because it’s a product I wish I had when I first started influencing,” she elaborates. “Black, brown, womxn and LGTBQ+ creators, advocates and activists have long been driving the conversation and action in this space. F*** You Pay Me is merely a tool available for data and support.” 
Utility born of rage
Lee admitted on her blog post announcing the business that F*** You Pay Me was born out of rage, writing, “I feel it every time a brand asks me to perform this work yet is offended by my desire to be compensated for said work.”
Prior to ideating the site, she spent several years as a freelance model and a social media manager, sandwiched around a stint in finance. It was during the latter that she emerged as an influencer, creating the Instagram account Ms. Young Professional to spoof the daily sexism she experienced. As she amassed followers, brands reached out for collaborations, many of whose offers Lee did not find amusing.
“‘We don’t have a budget’ was one of my favorite lies,” she remembers. “When you hear, ‘We have no budget,’ what that means is they have no budget for you.”
Her inner voice began crying out to respond, “F*** you. Pay me.”
What’s in a Name?
“I named it F*** You Pay Me because I didn’t want there to be any doubt from the creator or freelancer that this is a platform actually built for them,” Lee tells me. “There are dozens of platforms out there that say they’re built for influencers. That’s not true. They’re built for brands’ needs first and creators’ needs second.”
In her experiences as a social media manager, she even used a tool that gave her the option to only search for influencers that will accept free product as payment. “It just drives the value of a creator’s work down,” she says. “And I don’t like it.”
Related: How to Build a Successful Influence Marketing Campaign
The business plan
The roadmap for F*** You Pay Me includes adding influencer-marketing software companies and agencies to the list so creators can share experiences with them, too. Agents and talent managers will eventually be invited to contribute as well.  
Lee says she is currently seeking funding and has applied to at least one accelerator. Her plans for a business model are “still being worked out,” she concedes, but she allowing brands to post opportunities for influencers is something she’s considered.
“My hope is that if I have a huge pool of influencers, it will create a network effect, and the brands will follow,” she explains. “Most platforms go get brands and hope the influencers will follow. I’m just flipping that around.”
Still, she is adamanet that influencers’ reviews will always remain anonymous. “This is about sharing information and helping creators and freelancers,” she says. “But I do want it to be mutually beneficial for brands, too.”
The initial reaction from brands may be to shudder, but Lee says they might be surprised to know that “more than half of our reviews so far are positive.” 
It’s the ones that aren’t that will keep some brand managers up at night, because now they know the market is holding them accountable.

How to Use Illustrations on Your Website for Better UX

How to Use Illustrations on Your Website for Better UX

As designers, our primary focus for creating a good user interface (UI) is towards functionality. We get caught up in improving optimizing functionality as much as we can—and that’s great. Focusing on these aspects will help you stay on the right track—but not if you’re missing one crucial element: emotion.
It’s easy to forget that users are humans, making emotions take a backseat to logic. Your UI might have perfect usability and accessibility, but if the user doesn’t feel anything when they visit your website, they might not stay around. They might be even less likely to make a purchase or engage with you in the way you want.
Helping your users feel positive emotions is the most powerful tool for enhancing user experience (UX).
Photos vs. Illustrations
So how can you design your UI to make users feel positive emotions? One answer is that you can use images. The visual representation of an image can quickly make a user understand and engage with your content. However, if you choose photos, they can be tricky to find and fit properly with your design. A great solution is to go for a more abstract and creative approach, and use illustrations instead.
Illustrations are a great resource available to instantly boost your website’s warmth and more accurately represent complex ideas that may be hard to replicate through photos.
Websites like Vectorfair make it extremely easy to find unique illustrations, royalty-free for your own website. Definitely, a huge advantage for you to begin designing your website with illustrations in mind.
Definitely, illustrations are a great resource that every designer should have in their bag of tricks. But you have to use them in the right way. If you only want to use illustrations to make your website “look pretty,” you’re losing the opportunity to do so much more with them.
Thus, here are some tips on how to use illustrations on your website for better UX:
Help Users Understand Your Website
The most important goal for designers is to make users stay on your website, and help them come back to it from time to time. A good onboarding strategy makes it easier for new users to navigate through your website. It also helps them understand the latest features and updates. Using illustrations will hook your users’ attention and get your message across within a short time. You can also use illustrations in tutorials to make it easier for users to interact with your website. Tutorials prevent users from feeling confused or putting in extra effort, which can discourage them from using the website altogether.

Guiding a user to make a purchase and reassuring them simultaneously.
Communicate Your Brand’s Personality
Illustrations can help you define your brand’s personality. To connect with users on a personal level and trigger positive emotions, you need to humanize your brand in their eyes. Blocks of text on your website can make your brand appear robotic.
Illustrations add a human touch and communicate your brands’ values with the user. For example, if representation and diversity are part of your values, you can show that through illustrations. Illustrations can help you “say” things that you can’t express in words.

Illustration celebrating diversity in women.
Create a Mascot
Think about GitHub, MailChimp, and Twitter—chances are that you saw the images of the black Octocat, a grinning chimp with a cap, and a light-blue bird. Mascots are not only cute; they’re also memorable. In a world where people have access to thousands of websites, staying memorable is a big deal. If people can recognize and remember your brand, they will come back to it.

Larry the Bird: Twitter’s mascot.
Set the Stage
Illustrations are very useful in setting the theme of your website. They help users tune in to the “right mood” when they visit your website. You want users to connect with your website in the first few seconds and feel positive emotions because people have a short attention span online. Most people won’t read the content on your website as soon as they click on it. They’ll scan through the website and decide to stay or leave.
Strong visuals can evoke the feeling that you want to help users stick around. For example, if your brand is about organic personal care products, you want your users to feel calm and peaceful. A minimalistic theme based on elements from nature can help you do that. Here, you can find millions of free illustrations to help you get inspired and match your website’s theme.

A minimalistic theme based on elements from nature.
Step Up Your Game
Gamification is a popular tool that you can use for better UX. G0amification encourages users to interact with your website through challenges and rewards. Illustrations work very well with gamification as these can be used to help users feel positive emotions through a representation of their progress and rewards.

Show users illustrations of their progress to increase engagement.
Tell a Story
As the old saying goes, a picture is worth a thousand words. Illustrations embody this concept. Unlike photos, illustrations are created with the intention to convey a message—or, in other words, to tell a story. This takes illustrations a step beyond mere decoration. Each illustration is packed with meaning.
Illustrations can also give context to your words. Often, people misinterpret what they read. An illustration, along with some text, can prevent that from happening. Illustrations can help users grasp concepts that can be difficult to understand through text alone. And remember, the easier you make things for your users, the happier they’ll be. You’ll get more positive emotions and, therefore, more engagements.

Illustrations make it easier for users to understand concepts.
Keep It Ethical
Always make sure you have the correct license for the illustrations you or your designer uses. Keep track of your images and their licenses to prevent problems in the future. There are many websites where you can find royalty-free vector illustrations, such as Vectorfair. There is a wide variety of free and paid vector illustrations on Vectorfair that you can use and edit without making them from scratch.
The Takeaway
Vector illustrations can level up your website’s UX. At its core, UX is about empathizing with people, meeting their needs in the best possible way, and helping them feel happiness and delight. Illustrations can help you create such an experience for your users and help your website stand out in its own unique way.

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How to increase conversions on an e-commerce website

How to increase conversions on an e-commerce website

To create an excellent online customer journey, you have to master the transition from buying to experiencing. This the crucial key to driving high conversions. We can define conversions as actions that an online visitor or customer performs on a particular website. Those conversions lead him to become a loyal customer.
You want every new visitor to buy something from your website with each visit. You can use many tools to drive visitors to your website. For example, paid ads, content marketing, affiliates, etc, are all excellent elements you can use. But, as competition is constantly on the rise, they are some do’s and don’ts you should keep in mind.
One of the best ways to increase conversion is to encourage each new customer to buy your company’s product. That is why you should optimize your store for maximum performance. Here are some of the most effective and successful strategies you can implement in your design to improve it.
Use a simple design layout

The first thing – you need to know your goal. Optimally, your main goal is to drive your visitors to the most important part of the site that will guide them to generate a conversion.   
If the visitors are not able to find the thing they are looking for, they will most definitely leave your website. Thus, they will never return.
Look at the cleanest website designs out there and see what they’re doing right. Copy their patterns and avoid cluttered layouts.
Personalize Recommendations

One of the best e-commerce conversion generators is the product recommendation feature. This is a must-have tactic if you want to drive more revenue. This tool keeps track of the visitor’s data.
It feeds the system with location, traffic, history of transactions and purchases, and preferences. Then, it takes all that data and analyzes it so it can generate and highlight products that are on top of the customer’s mind. Be careful with the number of products per page. Too many and the visitors might not buy anything.
Improve the Purchase Experience

For your business to flourish, you have to make the conversion process quick and easy for users. To do this you can use direct Call-To-Action buttons to simplify the process of registration. It is vital to make the whole process simple and easy for your customers. If it is too complex or confusing, there is a big chance that that will deter them away.
The whole UX (User Experience) in your e-commerce store should be smooth and easy to use. You don’t want your users to other and look for something. Your two and most important calls to action should be the “Check Out” and “Add to Cart” buttons. They should be huge and bold – that way they won’t be hard to miss.
Quality product images and Product videos

Placing only images on your e-commerce store is not a sin. However, it would be best if you were to place some kind of a description next to them. Many customers would like to see what kind of features this product has. Using high-resolution images of your products makes them more reliable. The more images you provide the better. You can also place pictures of the product from different angles.
It would be even better if you added a video of the product as well. That way you will make the product closer to the buyers.
Better search

To improve your e-commerce store, you first have to improve your search. Most people don’t have the time to spend hours searching for products in your mega menu. They need to find the thing they’re looking for fast. The most used element in many e-commerce stores is the search bar. Websites like Amazon and other stores rely on the search option to drive conversions. You can also add autosuggest to match their search.
Start a Blog & Keep It Updated

Another excellent way to drive traffic to your e-commerce is by writing blog posts. By writing articles, you will be able to make your store look more professional. Write about products, goods, and services you know your audience will like. You will be able to produce an online community that will allow you to share products and content all over the world.
Launch Retargeting Campaigns

Showing display ads to your customer’s search engines is another strategy you can use. Once they have visited your website, you will be able to see what kind of products and services they’ve most liked. Then, by paid promotion, you will be able to direct similar product ads on their engine. This is crucial as it will make your customers think of your brand again.
Encourage Sharing

In a recently conducted research, Shopify has discovered that almost ninety percent of all product orders came from Facebook. That is why social media platforms have become the ultimate platforms for business growth and expansion.  If you want your e-commerce to be successful, you might want to invest some time into your social media following.
Many new online stores are turning to social media as a strategy to improve their revenue. And, it is working. This is a direct way you can sell products to your audience.
Focus on the pages and channels that convert the most

When designing and managing a website it is important to focus on the pages that drive the most traffic and conversions. This is important as it increases online sales. If you see that a couple of particular pages brings the most, try adding a link that will guide the user directly to those pages.
Provide social proof

When you’re selling products, make sure to give evidence. People trust other people more than they trust companies. Make sure to also add a page on your website where people can leave their reviews and comment about the products and services.
Be as informative as possible

If you want your website to be more trustworthy make sure you make your customers feel comfortable. You want them to be up to date with your products and services. You want to use as many descriptions as possible. Since many people aren’t able to physically get in touch with the desired products, you have to bring them as closely as you can. It is your job to showcase the features and the characteristics of your product. Having constant communication with your customers is crucial as well.
But that is not all! You have to be upfront and transparent when it comes to information your customers are interested in. for example, you have to give them secure payment options, fast delivery times, and other fees and information.
Show contact info, offer live chat

When making your e-commerce website, you have to give valuable information that customers can use to get in contact with you. This is a small thing you can do that will skyrocket your conversions. This is an especially good tactic for small, local businesses.
Highlight your return or guarantee policy

Another thing you should keep in mind is the return and guarantee policies. They should be put upfront and in the center of the page. Many new e-commerce stores do not do this. This is a mistake.
Customers will trust you more if they see that you care about them and you will do anything to improve their experience.  When you add policies about the product/service the customers will most definitely be more comfortable completing a purchase.
Offer free shipping

One way to make people spend more money on shopping is by offering a free shipping service. If you are not able to give unconditional shipping, look at the price points that you have to achieve to give them free shipping.
Counter conversion killer

A good business owner always makes sure to improve his website. You have to constantly look for issues that you can fix to improve your e-commerce store. If you see that has been a drop in conversions, make sure to fix that as soon as possible. Be sure to produce a strong theory and examination to authenticate it for you to see what works best for your e-commerce company. Whether you’re a business owner, digital marketer, conversion rate optimization manager, a data analyst, or even a web developer – gaining insight into how you can drive more visitors to take action is crucial for your job. Start implementing these tips to improve the conversion rate for any e-commerce website.

About the Author

Bogdan Sandu
Bogdan is a designer and editor at DesignYourWay. He’s reading design books the same way a hamster eats carrots, and talks all the time about trends, best practices and design principles.

Dark Mode for Email Designers: How to Create Dark Mode Compatible Designs

Dark Mode for Email Designers: How to Create Dark Mode Compatible Designs

If I have to name one email design trend that everyone loves, right from email developers to subscribers, it is the dark mode. This trend has taken over all major social media platforms, productivity apps, messaging apps, and there’s no reason for you to miss on dark mode compatible emails. It is aesthetically rich, easy on the eyes, gives your emails a crisp look, and helps with deliverability. The big brands have already started surfing the dark UI tide, but many businesses are still lagging. Today, I will explain how email designers can build dapper email templates using dark mode compatible email design methods.
I am dividing this blog into two parts for better understanding:
Aesthetic Portion Of A Dark Mode Compatible Email Template Design
The aesthetics part of the email design process revolves around the UI elements like the color scheme, the spacing between adjacent content blocks, branding, and ease of consuming the information. In this section, I will share the tips and hacks that will help you give the best possible aesthetic look to your dark theme HTML email templates:
Don’t Go For Pure Black
It is normal for email designers to fall for the true black (#000000) to dent your message’s readability. If you use pure black in email design, the contrast with the (white) fonts will make your message hard to read, contrary to the purpose of switching to the dark mode. You can go for a dark grey (#121212) as the base color for the theme. It contrasts well with the white font and makes your emails look appealing.

Blend Your Brand’s Colors With The Dark Theme
It is common to face troubles in situations where your brand colors do not look good with the dark theme. I find that most email developers go with the hack that they use for the regular fonts to solve this problem:  Add a white stroke.

This will make it easier for the reader to differentiate your brand elements and recognize them quickly:

(Image Credits)
Go Minimalist
This is a very important part of designing dark mode friendly email templates. The basic idea is to declutter and provide a soothing experience to the reader, and thus going minimalist is necessary. If you add too many content blocks, it will only degrade the visual appeal, so avoid doing that.
Have Proper Contrast
It is necessary to set the contrast between various elements in your email design. The coloring schemes are interpreted with the help of their surroundings, so avoid using low contrast coloring. 
Desaturate Your Color Palette
Prefer using the colors in the 200 to 50 range and desaturate all the primary colors as dark-on dark elements will make your design appear faded and distasteful.
Technical Portion Of Dark Mode Friendly Email Design
I will cover the technicalities for the dark UI-based email template design. These tips will help your messages render flawlessly across all ESPs, but I will also cover Outlook tips here as its rendering engine continues to challenge an email developer.
Drop Compatibility Hint For Mailbox Provider
You should give a hint to the email client regarding your message’s compatibility with dark mode. Inserting “prefers-color-scheme: dark” inside “@media query” enables the recipient’s ISP to render your message when the user has turned on the dark theme on their device. Outlook will cause duplication errors in rendering, so you will need to use “data-ogsc” inside the CSS styling.
Leverage HTML And CSS As Dividers
This is one of the smart hacks where you can use the and elements coupled with height and width values to create divisions between various design elements. This helps the readers differentiate between various elements and keeps your email’s accessibility intact.
Be Careful With Email Typefaces
If you use light colors for the fonts, your text will appear as if it were bolded. You can use lighter font weights to reduce this effect. Thus, you should avoid using “#FFFFFF” (pure white) as a standard color for typefaces. Also, add a light stroke around your fonts, as shown in the section above, to enhance readability.
Optimize Your Images Before Embedding Them Into Dark Mode Compatible Designs
Firstly, you should use a transparent PNG format. Also, you need to reduce the brightness of the image to appear eccentric when the reader opens your email. You will need to place the DIV tag image and add the “mso-hide style” tag for ensuring compatibility with older Outlook versions.
Don’t Go For Direct Color Inversion
Don’t fall for the direct inversion short cuts, not even for smaller elements. It becomes unpredictable how your reader’s ESP rendering engine processes it. You may end up with faulty-looking messages if you go choose to do so. Here’s a very famous example of what can go wrong coming from a leading email testing Litmus:
Partial Color Inversion:

Full-Color Inversion:

Thus, you should optimize every element properly.
Properly Optimized Email Rendering In Dark Mode:

Wrap Up
Dark mode compatible email design isn’t hyper-complicated, but it does require practice. Keep these tips in mind, and you will be able to master them easily. You should approach the design and technicalities separately in the beginning. I hope you find this blog helpful.
Author Bio: Kevin George is Head of Marketing at Email Uplers, one of the fastest growing custom email design and coding companies, and specializes in crafting professional email templates, PSD to HTML email conversion and free HTML email templates. He loves gadgets, bikes, jazz and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.

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