Root Out Perfectionism First @ the Day Job

Root Out Perfectionism First @ the Day Job

Len wants to leave his job to start his own design studio. As Len smartly assesses his entrepreneurial readiness, he wants to rid himself of one habit that could doom his startup — perfectionism.Mark Cuban of the TV series Shark Tank said, “Perfectionism is the enemy of an entrepreneur.” It cannot be cured over night, but can be broken down gradually through coaching.Frustrated with the indecisiveness and stress that come with perfectionism, Len agreed to apply a strategy to a current problem: Len owes HR five staff performance reviews (perfs) by the end of the week. They are six months overdue.In light of other tasks that beg for Len’s attention, I asked him to describe what an “adequate” perf would look like. Would it sufficiently meet the expectations of the employee and HR? How much time would it take to do each one? Len could not identify any downsides to an adequate perf.A “perfect” perf would include more flowery language and several links to training videos that would likely be ignored. Compared to an adequate perf, Len admitted that a perfect perf was excessive and a poor use of time with no upsides.Contrasting the two versions in terms of time and benefit was a practical step towards tempering Len’s perfectionism. It eased the ability to get started and complete the task in time.Perfectionism may require more than coaching, however. It is essential to manage this behavior efficiently before starting your own business. Contact me at [email protected]  

What Businesses Need to Know about the Google Ad Changes for Data Privacy and Enhanced Conversions

What Businesses Need to Know about the Google Ad Changes for Data Privacy and Enhanced Conversions

Opinions expressed by Entrepreneur contributors are their own.

Concerns about privacy, coupled with advertisers’ desire for information, present quite a quandary for Google. How have the powers that be at Google responded? Well, it’s complicated. In May of 2021, Google announced new privacy controls for users intended to let people determine who has access to their data. Users gained the ability to delete the last 15 minutes of their search history, and new password management was introduced as well. For years, third-party cookies had been used without user permission, or even knowledge, to track activity, collecting valuable data, but the war on third-party cookies is successfully drawing to a close. As companies begin to deploy their respect for user privacy as a selling tool, and as regulators look more carefully at how data is collected, used and sold, Google jumped into the fray with these new privacy controls. Related: How Google’s Upcoming Privacy Settings Will Affect Digital …But Google sells ads. Lots of them. And advertisers need to be able to determine if their ad buys are worth the expense. Advertisers want to have the means to track what Google users do after viewing an ad, something that’s complicated by Google’s phasing out of third-party cookies and by implementing privacy controls for users.The solution? Enhanced conversions.To understand enhanced conversions, we need to explore a few concepts. First, a conversion is when a customer does something you want after viewing your ad. They might fill out a form with valuable information that enables you to launch their customer journey. They might make a purchase. Google Ads defines a conversion this way: “An action that’s counted when someone interacts with your ad or free product listing (for example, clicks a text ad or views a video ad) and then takes an action that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone.” Basically, a conversion means your ad did its job.How do you know if you’re getting conversions? You do conversion tracking. How does that work? Google explains: “You add a conversion tracking tag, or code snippet, to your website or mobile app code. When a customer clicks on your ad from Google Search or selected Google Display Network sites, or when they view your video ad, a temporary cookie is placed on their computer or mobile device. When they complete the action you defined, our system recognizes the cookie (through the code snippet you added), and we record a conversion.” Google then provides sophisticated analytics of your conversion data, allowing you to see, for example, your cost per conversion, conversion rate and value per conversion.Related: 5 Ways Analytics and Conversion Tracking Can Help Your Online …So you can buy an ad and understand what people do after seeing your ad. With me so far? A problem arises, though, when users take advantage of Google’s new privacy controls. Users can opt-out of certain cookies that enable conversion tracking. If a customer has opted not to allow cookies that track their actions, Google has an innovative solution, and that’s how we get to enhanced conversions. Enhanced conversions require first-party data, like name, email address, home address or phone number. Customers of your site provide that information to you as part of the conversion, but they can opt-out of having that information used for marketing purposes.  In that instance, your conversion tracking tags collect the data, hash it (basically a form of encryption that anonymizes data,) and then pass it to Google for analysis. Your Google Ad analytics can then reflect aggregate, anonymized conversion data. Vidhya Srinivasan, VP/GM of Buying, Analytics and Measurement for Google Ads, explained: “We’re here to help you succeed in a world with fewer cookies and other identifiers with new ways to respect user consent, measure conversions and unlock granular insights from your sites and apps.” It takes a while for enhanced conversions to begin to work once you’ve set them up. Google will collect data for up to 75 days before you’ll have access to the enhanced insights.  It could be a nightmare to try to navigate data collection and analysis while respecting users’ privacy choices, so Google introduced Consent Mode, which automates the process. You can also use Google’s Tag Manager, which makes it much simpler to manage the bits of code required to collect and track customer data.  And there are more exciting developments just around the corner. As more users opt-out of having their data collected, it may become increasingly challenging to gain access to the valuable analytics that let you determine the success or failure of a given advertising effort.   Vidhya Srinivasan explains: “Soon, we’ll extend Google’s advanced machine learning models to behavioral reporting in Analytics. For example, if there is incomplete data in your User Acquisition report due to cookies not being available, we’ll now use modeling to help fill gaps for a more complete view of the number of new users your campaigns have acquired.”It’s not only possible to get conversion data while respecting user privacy; it’s necessary. Make sure your tagging infrastructure is sound and that you’re using Consent Mode to take advantage of the automation Google provides. Understanding your customer journey is vital, and enhanced conversions can help you gain additional insight.Related: 3 Reasons Why Privacy Matters to Your Business, Your Brand and …

Richard Branson, or five keys to understanding your personal brand

Richard Branson, or five keys to understanding your personal brand

What can a legendary rocker and serial entrepreneur do to improve the world? This question was asked by Peter Gabriel and Richard Branson in 2001, at the beginning of the new millennium. His answer: pick up the phone . On the other side of the line, Nelson Mandela himself responded, neither more nor less.

Gustavo Caballero / Getty Images

Together they created The Elders initiative, a group of highly influential and experienced individuals who coordinate peace and development efforts around the world. Since 2007 they have counted Mandela himself, Koffi Annan, Jimmi Carter, Ban-Ki Moon and many other recognized leaders among their members. It’s a great idea – and it started with a call. Why can a rocker and an entrepreneur call Mandela? AND…. Why do they take the call? It is not only a matter of contacts; but also and above all: reputation and your personal brand . Engrave this in gold letters. There is no card more powerful than your personal brand. Your brand is the key that opens many of the doors that would otherwise be closed, and it is the visible projection of your own reputation and prestige. Along with personal brand gurus such as Steve Jobs, Tony Robbins and Barack Obama, the founder of Virgin Galactic (and 100+ other companies) Sir Richard Branson has managed to forge a clear image of who he is and who he is throughout his long career. the values he represents: not only a great businessman and billionaire, but a rebellious, smiling entrepreneur with a life project. How can you create and grow your own personal brand? The recipe is simple, but not always simple: you have to know who you are, what you want … and know how to live and transmit it. There are many tips available on how to create and strengthen your personal brand. Your clothes, your image, your way of speaking and even saying hello. All this is fine. But if you want to take the step to the next level, consider these five aspects of a transcendent personal brand. 1. THE PERSONAL BRAND IS NOT A HAT In 2019, TV megastar Ellen DeGeneres suffered a spectacular fall. After years of maintaining a friendly image and being the face of his famous slogan “ be kind to each other” , a very different reality came to light: that of an aggressive, manipulative and cruel person; that he treated his employees badly and used his friends in order to get some rating point. Ellen had a great personal brand… until it turned out to be a lie. And then … the collapse. Personal branding is not designed on a desk or in a beauty salon; not even in a strategic think tank. Personal branding is not a product that you put on and take off, like a jacket or hat, to appear in public media or events: your personal brand is the strategic visualization of the person you really are. Like good makeup, a personal brand does not hide and transform: it is not a costume , but, on the contrary, it elevates your best characteristics: that which makes you who you are. It is the visible vehicle of your reputation. And the reputation that is not based on reality, sooner or later, explodes: gold falls and bronze appears. The first two questions to create your personal brand are not “what color suits me?” or “How can I sell more?”, but something much deeper: “Who am I?” and “What do I want to achieve in the world?” 2. THE PERSONAL BRAND IS NOT A MARKETING TRICK Politicians on the campaign have little time to create an impeccable, caring, generous and visionary image: campaigns, spots and retouched photos are the norm when the race is short-term and you have to win at all costs. Once the election is won, it no longer matters and the cracks appear very soon. The economic and social cost is very high. Your life, however, is not a three-month campaign, but a continuous endeavor; a project that grows for many, many years. Politicians can maintain (barely) an image for a few months, but never for many years. His true character and his intentions soon emerge, while effectively maintaining two lives: a private and a public that are not alike at all. Among other things, what distinguishes a true leader from a simple politician or salesperson is his personal brand , which includes his own vision, his values and his real personality. Richard Branson also parachutes himself from a building to promote his business (it is part of his brand: “the rebellious entrepreneur”); but at the same time he spends time and millions attacking real social problems (this is another part of his brand: “the committed leader”). 3. THE PERSONAL BRAND IS NOT A MASK OR PET Personal branding is not a mask that we wear to sell . It does not depend and can never depend on the business you are in at the moment , as it will feel false. You don’t represent your business; rather … your businesses represent you; They must be an expansion of your personal mission and vision, and cannot be separated from your core, your soul, your passions, and your talents. A corporate mascot is that and nothing else, and there are excellent ones, like Julio Regalado or Doctor Simi’s botargas. You might think that Richard Branson will do “whatever it takes” to promote a brand, but he doesn’t: Branson does what Branson does, and nothing else. Being an adrenaline lover is not a designed product, it is reality. And reality is a phenomenal starting point for building great projects and projecting great ideas. So when building your personal brand, do not try to copy others or do or look like things that seem “attractive” to you, like uploading photos exercising or climbing mountains if they are not really what you are. You are much more likely to find a niche and a market by projecting who you are in a creative and professional way … than by emulating (almost always with poor results) the influencer or “entrepreneur” in fashion. Image: 4. THE PERSONAL BRAND IS NOT A HANDLING SYSTEM Personal branding opens doors. Keeping them open… is something else. People who use their personal brand to sell – who, therefore, give a hoot – very soon find themselves without reputations, without clients and without friends. The difference between communication and manipulation… is the relationship. People who have a true relationship – with their clients, their partners, their employees, their family – use their reputational capital to help and create wealth for everyone: they don’t use people, they help them. They don’t just sell, they invite. They not only inform, they inspire. They do not have mediocre short-term vision, but long-range transcendent vision. That is why your personal brand must match your actual habits and values. You can’t pretend to be “healthy” and eat three boxes of chocolate behind the scenes. The deception will last a few days, but not too long. You cannot have a simple, sincere, humble or generous image if you are conceited, liar and selfish. Not only is it bad, but it shows. As Shakira would say … hips don’t lie. Do you want to design a personal brand? Focus on real values and habits, those that move you, drive you, inspire you; and in your vision, in what you would like to leave in the world. 5. NOT A PICTURE DESIGN As we have said, personal branding is not an aesthetic change; but the projection of a real value. It may be that you change company, business, line of business, city or hairstyle … but your personal brand never changes. Your personal brand remains. It is precisely this concept of personal brand that you must embrace, and the one that will also keep you afloat in good times and bad; It will help you find unique business opportunities and will gradually make you a power player in your own niche. Your personal brand is the destination that you choose yourself. There are two ways to destroy your personal brand. The first is to invent one that is not real: as you know, very soon the truth will shine. The second is to change personal brand, style and values to pursue immediate gains. It is true that we must be flexible and versatile in a changing world: but this does not mean that we stop being what we are. A flexible racket wins championships. A broken racket is thrown away. 6. CAN YOU DESCRIBE YOURSELF IN LESS THAN 140 CHARACTERS? You can? If Richard Branson is a “ rebellious entrepreneur, risky businessman, family man, committed leader, adrenaline lover and nemesis of ties ”… what are you? Write – you can do it right now – your own personal brand, just as if you were writing the vision or mission of a company. You can say: “Emilio is a visionary and generous construction entrepreneur.” You could also say: “Fernando is a loving father, a faithful husband and a great golfer…”. Write five or six things that you are and that you like to be. Write them in such a way that they convey how you want to be perceived by your customers, by the ecosystem and by those who know you. Do not write “Arturo is a director of this or that company”; instead he writes “Arturo is a creative and risky businessman, who likes soccer”. Remember: your businesses can change, but your brand does not change. Do you already have your brand description, your 140 characters? Now yes, go to the hairdresser, buy your clothes, manage your nets, but do not let your words or your actions – in private and in public – ever say anything else. That’s called brand congruence and it’s the stepping stone that will take you to the next level. Personal branding is not (just) a sales tool. It is a lever that can move the world. Guaranteed.

The types of websites layouts you can use in web design

The types of websites layouts you can use in web design

A website layout is a pattern (or framework) that specifies the structure of a website. Its function is to structure the content on a website for both the website’s owner and the users. It provides obvious routes for navigating inside websites and prioritizes the most critical parts of a website. A plethora of websites gleam with color, vibrant graphics, and valuable material. But what remains when color, movies, pictures, and substance are removed? When you get down to the fundamental bones of a website, you’ll see that it’s the layout that actually pours brilliance into the website.Many designers assume that the web layout for each site they work on should be entirely unique to meet the project’s objectives; however, this is not the case. If you look at popular websites, you’ll find that many of them have a similar design. This isn’t through chance or laziness; it’s because certain layouts offer major advantages. As you read the list, keep in mind that each site succeeds in its own manner and strives to fulfill a certain goal. While one site could be a great example of aesthetic design, another might be a great example of interactivity.Create the layout/look for a layout that fits the message you want to send. Sections should be linked together to form a full tale. Each link in this chain represents a new chapter in your story. Finally, every website has a grid structure that lies beneath the website design. These columns and rows organize your material and direct the user’s gaze around the page. You may construct a variety of various methods inside these grids. Every website has an underlying grid on which the layout is constructed by the designer. Here are a few examples of website layouts:Single column layoutDespite being the most straightforward style available, it has gained in popularity substantially since the rise of the mobile web. Because the website may utilize the same design on smartphones, tablets, and desktop computers, development time is reduced.This theme is used in many personal blogs that adhere to minimalistic design principles. This is a typical web design layout. Furthermore, single-column layouts work well for generating a pleasant reading experience since they focus the user on the information without any distractions on either side. That is why the blogging platform Medium uses it for all of its posts.Split screenA split-screen (or one screen divided in two) web layout is ideal for a page with two important pieces of content. It enables designers to show both objects at the same time while giving them equal attention.Split-screen layouts are ideal when your site provides two dramatically different user journey variants, such as two distinct sorts of instructions. Split-screen designs do not scale well as the material expands, so avoid using them if you need to give a lot of textual or graphic information in split parts.Asymmetrical layoutThe absence of equality between two sides of the layout is referred to as asymmetry. Asymmetry has long been a prominent approach in the art world, and it has lately gained popularity among designers when building website layouts. The designer encourages the user to stay visually engaged by altering the width, size, and color of each asymmetrical bit of content.Often people confuse asymmetry with imbalance, although asymmetry aims to achieve balance when using equal weight for two portions is either impractical or undesirable. Asymmetry allows for the creation of tension and dynamism, and it enables improved scanning behavior by concentrating a user’s attention on specific items (focal points).Content-focused layoutOn news sites or blogs, web designers frequently employ the content-focused style, which typically features a major column for text and one or more side columns for supplemental information.This style has the advantage of allowing you to adjust the line length of the core content by altering the width of the side columns. This is significant because if the text’s line length is too long or too short, it becomes difficult to read, decreasing understanding and memory of the information.When done correctly, however, the content-focused layout is perfect for any copy-centric website. The key is to divide the material in this layout into little, easy-to-digest pieces.Fixed sidebarThe main menu is the first thing most people look for when they want to browse a website, therefore it’s important to get it right. In addition to top-side horizontal navigation, menu choices may be kept visible by putting them in a fixed sidebar. The sidebar is a vertical column on the page’s left or right side. The sidebar remains fixed and constantly visible in this web layout, but the rest of the page changes when visitors scroll down the page. This way, navigation is still possible. This is something that you usually see in photography website templates so you can browse the catalog of photos quickly.A grid of cardsCards are excellent containers for clickable information because they enable designers to show a large amount of information in a digestible fashion. Visitors may discover the material they want by clicking or tapping on a card with a bite-sized preview (typically a picture and a brief description).The most significant aspect of a grid of cards is that it is virtually endlessly manipulatable. Grids can vary in size, spacing, and several columns, and card styles can vary depending on screen size (cards can be rearranged to fit any screen). Cards perform so well in a responsive grid layout because of this.BoxesThis style has a huge header-width box and several smaller boxes, each of which takes up a fraction of the larger box’s screen real estate. The number of smaller boxes might vary between two and five. Each of the boxes might be a link to a larger, more complicated page. You generally see this layout on furniture WordPress themes or other sites that want to present just a few products in a grid-like structure.Magazine layoutThe magazine layout, as it is presently seen, is a mixture of several different styles, all of which serve to give the news a regal atmosphere.As the name indicates, this layout technique is commonly used in magazines or news sites to display a variety of various articles. They are inspired by print layouts and allow for the use of headlines and images to introduce content. That may be a fun way to present what is simply a list of links.Full-screen layoutFull-screen layouts, as the name implies, fit on a single screen and do not need the user to scroll. As a result, they are great for storytelling or presentations.Full-screen layouts work best when complemented by strong visuals. As a result, they are an excellent choice for websites with a lot of photography, graphics, or video. Not that you have to strictly adhere to the single screen method.You should also think about how the layout will adapt to different sizes. Will the full-screen method, for example, work on a mobile device? Also, would graphics crop or just decrease as the screen size changes? At lower sizes, you can readily identify the focus areas of photos that have been cropped out of the viewing area.F-shape layoutThis website style was developed based on how consumers read material on the internet. According to the F-shaped scanning pattern, people generally scan large blocks of material in a way that resembles the letter F or E. Our eyes begin at the top-right corner of the page, scan horizontally, and then drop down to the next line and repeat until we find anything that piques our interest (interesting content). This scanning behavior applies not just to desktop users, but also to mobile users.Alternating layoutThe alternating layout pattern is one of the most prevalent on the internet, and you see it in restaurant and café websites, sales tools, or any other SaaS, corporate sites, and more. It is composed of a succession of content blocks, each of which has a two-column layout. Typically, the blocks have an image on one side and text on the other.The fact that the picture switches sides is what gives it its name. As a result, the first block will have content on the left and an image on the right, while the following block will have the opposite layout. It is a layout technique that is very useful for describing the characteristics or benefits of a product.Radial symmetry layoutRadial symmetry is a less prevalent form of layout. There is a center point from which linked objects radiate in a rounded shape.To do this, you must first understand your target audience’s behavior, requirements, and expectations, and then craft a suitable message that fits well on a layout. The layout’s duty will be to make the message stand out and be so persuasive to the users that they can’t help but accept it.About the Author
Bogdan SanduBogdan is a designer and editor at DesignYourWay. He’s reading design books the same way a hamster eats carrots, and talks all the time about trends, best practices and design principles.

4 Ways to Make the Most of A/B Testing Right Away

4 Ways to Make the Most of A/B Testing Right Away

September
7, 2021

5 min read

Opinions expressed by Entrepreneur contributors are their own.

A/B testing is often regarded as one of the most important components of any marketing strategy. After all, you won’t truly know whether a particular ad message or landing page offer will work with your audience until you test it out in the real world.A/B testing lets you compare two competing ads or landing pages to find the option that works best. Clearly, this can present valuable insights into your audience preferences while also helping to maximize the performance of current and future campaigns.Of course, to truly improve your campaigns through A/B testing, you need to set them up correctly in the first place. The right framework will ensure quality outcomes, no matter what you’re testing.1. Set appropriate testing goalsLike any other marketing campaign, A/B testing must start with clearly defined goals. You need a specific metric that you will use to compare the outcomes of your tests. This is what will help you determine if a particular variant will actually contribute to growing your company’s bottom line.Related: How to Improve Your Bottom Line by Embracing Customer ExperienceFor most brands, A/B tests should be focused on the number of conversions or the conversion rate. After all, this is the metric that reflects paying customers — the actual source of income for your company.That being said, many brands (particularly those with a relatively new web presence) may not have sufficient conversion data. In this case, attempting to measure the conversion rate won’t provide the information you need to determine which variant performs best.Other metrics, like decreasing the cost per click or landing page bounce rate, may be more relevant in these situations. Be mindful of the data you are able to collect so that your testing goals are appropriate and effective.2. Focus on one variable for each testBy focusing on a single variable, you can have far greater confidence in whether a change to your ad has a meaningful impact on conversion goals. For example, in one recent case study, marketers changed only a single part of PPC ad headlines for a landscaping company — adding a user’s search location to the variant — to increase the clickthrough rate by over 44%.Because only a single variable was applied in this particular test, it became immediately clear that adding the location to the headline had a direct positive impact on the ad’s performance.Similarly, A/B testing tends to be most effective when you are only comparing two ads at a time. Trying to test three or more ads will divide traffic between too many variants to provide statistically significant results. With two ads that have a single difference between them, you will be able to instantly recognize which variant performs best.Related: How Companies Can Avoid Death by Rising Advertising Costs3. Determine the timeframeThe exact timeframe for how long you should run your A/B test will largely depend on the level of traffic your ads or website get. Generally speaking, most experts recommend running A/B tests for at least one to two weeks.Not only does this provide more data points for you to analyze, but it also covers each day of the week. Depending on the nature of your website, certain days of the week could see much higher traffic levels than others. If your site achieves the greatest traffic volume on Fridays and Saturdays, running your test Sunday through Thursday could cause you to miss out on crucial audience insights.A one to two week snapshot should give you a good idea of what users prefer as a whole, as each person is at a different stage in the buyer’s journey. This will also enable you to implement change at a relatively quick pace so that you can begin making further optimizations to increase the effectiveness of your campaign.Running A/B tests for over four weeks is usually not necessary and will only drag out your optimization efforts.4. Use A/B testing tools to make life easierKnowing what you want to test is one thing, but actually running the A/B test can seem complicated if you’ve never done it before. Fortunately, there are a wide variety of tools specifically designed to aid with A/B testing.Popular A/B testing tools include Unbounce, Google Optimize and Instapage. These tools allow you to test two variants against each other as part of your campaign and will even record the conversion rates to help you determine if there is a statistically significant difference.When plugging your content into these programs, make sure that traffic will be divided evenly between your variants. A 50/50 split will give you a clear indicator of which option performs best.You should also double check that tracking has been set up with the correct conversion goals. You don’t want to accidentally double-count user actions, which could skew results from certain traffic sources.Bonus tip: Rinse and repeatAfter performing an initial round of A/B testing, your work is far from over. Optimizing your landing pages, Facebook ads and other marketing materials is ultimately an iterative process.By continuing to A/B test your current top performers against new variants, you can identify new ways to improve your campaigns. As you keep testing and iterating, you’ll be able to improve marketing outcomes like never before.

How to integrate video in web design properly

How to integrate video in web design properly

In recent years, video has emerged as the most successful internet marketing medium. Furthermore, it is a vital web design item that you must use in your website using Video to make an eye-catching and visual dynamic. Isn’t it true that it’s easier said than done? Several reasons have led to the increased use of video in web design.With the availability of video editing tools, quicker internet connections, and greater browser performance, web designers all around the world may now include video in their designs. If utilized correctly, a video backdrop on your website may also help you catch the attention of your website visitors!If a website contains video, the typical visitor would spend 88 percent more time on it? And that isn’t all. Including video marketing in your website may increase click-through rates, average order value, conversion, and revenue. So how can you put videos on your website? Amongst the trendiest website design trends that appear to be around to stay is video backgrounds. Marketers adore video backdrops because they make websites appear more contemporary and add a feeling of creativity that static background photos just cannot match.Furthermore, the growing availability of free stock videos and falling video production costs have made high-quality motion content more accessible than ever before. Above all, designers have come to realize the impact that video has on the spectator.Motion, movement, and animation are all sure to captivate a digital audience far more successfully than static features. Below are some pointers for incorporating video on the web:Extensive brand video integrationMany businesses have begun to incorporate completely integrated videos, including multiple segments, into their websites. Some films give in-depth lessons on certain items, while others may illustrate the brand’s specific lifestyle. Successful brand films are excellent for generating extremely engaging experiences that encourage audiences to form a personal bond with a particular product.This design showcases the product in the best ways imaginable. It begins with a lovely parallax effect with a slight video texture, which causes the user to pause and read the opening text. As a consequence, the visual aspects of the website complement those of the product.Welcoming background videosBackground movies with overlay text are a popular method to add a little animation to a website and are by far one of the most commonly utilized strategies. Background films might be merely ornamental or express important aspects of a company’s brand. And the more unique or stunning the film, the more likely your viewers will be piqued and desire to investigate your website. Only keep in mind your background video is muted for a quiet visit.Despite background movies are an extremely successful user retention tactic, not all motion content must be filmed. Animation is still utilized often in web design and may accomplish comparable results. Dropbox is a great example of a website that uses animation rather than background video.Once you initially visit the site, a short cartoon animation plays before becoming a still image. It demonstrates some of the technologies that may be used in conjunction with Dropbox — a computer and a tablet — as well as the brand logo synchronizing on the laptop screen. It provides a fair overview of the company’s services while also aesthetically stimulating visitors.Video mouse-over effectFor years, the mouse-over effect has been utilized to encourage visitors to click on drop-down menus and star ratings on websites. Many websites now employ the mouse-over effect to activate videos. This approach draws the visitor’s attention, surprising them when a once static image begins moving.It compels the audience to focus on the video and urges them to keep watching. Users can opt-out of typical click-to-play videos since they have the option of playing the video. In contrast, the hover effect offers companies a few extra seconds to pique the audience’s attention before they decide whether to stay or leave.Furthermore, instead of just cumbersome YouTube embedded videos, the effect enables more seamless integration of video into the homepage. The main disadvantage of the mouse over effect is that it does not translate well to mobile sites, so keep this in mind if you’re creating a mobile version for a customer.Interactive storytellingStorytelling is an excellent method for companies to engage emotionally with their target group, and interactive videos are expanding the number of ways to convey a story. Users may visit the website for the items or merely out of curiosity, but they remain and return because the tale takes them on an experience.Each portion of the tale connects Weber’s goods to the wider barbecue culture. The sequence of films appeals to passionate grillers, inviting them to “Continue the Journey” to discover more about the goods and business. When a member of the audience can connect to an event represented in the films, they begin to feel a part of the barbecue culture Weber is fostering through the site.Interactive product explorationOne last popular application of video in web design is to allow consumers to get up close and personal with items. Whereas interactive storytelling wins the heart of the customer, interactive product discovery wins the head of the consumer. When used together, these two tactics are a highly efficient way of persuading visitors to buy an item!This type of video interaction provides for a clear representation of the product and its benefits. It also illustrates the superiority of web-based videos over television ads. The audience is left with the feeling that they used the goods instead of watching an advertisement.Choosing a Video Hosting SiteEssentially, by opting to embed videos on your website, you are delegating all server load concerns and file format modifications to someone with the necessary time and resources. Vimeo and YouTube are the most popular for this, but there are other players out there. However, as you are undoubtedly aware, to embed a video on your website, you must first upload it to a third-party video hosting provider. And you have a lot of options.There is no perfect or the worst video host model; it is simply an issue of finding the perfect combination of functionality and pricing. So, the essential aspects to consider before selecting the best video hosting service have been summarized.Quick steps to integrate a video on a web page:Edit your HTMLEnter the page, article, or part of your website where you want to embed the video into edit mode. Locate the location in the code where you want the video to appear and move your pointer there.Copy your embed codeAfter that, copy your embed code. Later in the post, you’ll discover where to locate embed codes for YouTube, Vimeo, Facebook, Instagram, and more, so if you’re not sure where to find the embed code, go ahead to learn more.Paste the embed code into your HTMLSimply copy and paste the code into the location in your HTML that you discovered in the first step. You may now save or publish your work. The video should show exactly where you put the code inline.You may need to modify the code depending on where you are embedding your video and how your website is set up. For further information, please contact your webmaster.About the Author
Bogdan SanduBogdan is a designer and editor at DesignYourWay. He’s reading design books the same way a hamster eats carrots, and talks all the time about trends, best practices and design principles.

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